Our method · since 2014
Numbers first.
Then decisions.
Every Maedo engagement starts from the property’s real data: rates sold, channels, pickup, budget. On that basis we set measurable targets, work alongside the team and check the outcome, with a fee tied to what actually changes.
Giovanni Malcotti
Founder · General Manager · Revenue Strategist
Executive with more than 25 years of experience in international tourism and hospitality. He has led start-ups from scratch (investments up to €30M), turnarounds of struggling properties and DMO consortia generating more than €120M in economic impact. Author of “Il Golf Manager” (Franco Angeli), the first Italian handbook on revenue management for golf clubs. Postgraduate lecturer in tourism management at Ca’ Foscari University of Venice (UNIVE) and the University of Milan (UNIMI), Edolo campus.
2024 – present
Founder · Maedo
Business development, revenue management and data analysis for hotels and golf clubs. Development of Maedo InSight.
2015 – 2024
General Manager · Castelconturbia Golf
Repositioned from members-only club to open to visiting golfers. Green fees +70% · golf revenue €3.2M · turnover €5M.
2014 – 2015
Sales Director · Blu Hotels S.p.A.
Revenue management and dynamic pricing across more than 30 properties.
2011 – 2014
General Manager · Adamello Ski DMO
DMO consortium: 100 km of slopes, 5,000 beds, more than 1 million guests from 20 countries.
P · 01
Diagnosis first.
No plan without a clear reading of the starting point. The Audit Flash shows what works, what doesn’t and where to act first.
P · 02
Data over opinions.
RevPAR, ADR, RevPAT, STLY, budget. Real numbers, precise deltas, comparison with history and with targets. Intuition works alongside the data, it doesn’t replace it.
P · 03
The system stays.
We work alongside the operating team, we don’t replace it. When the engagement ends, the property can read its own data and decide without depending on a consultant.
Four phases. One measurable system.
01 · 30 days
Audit Flash
An objective analysis of the property’s commercial health.
- Historical RevPAR, ADR and occupancy vs benchmark
- Audit of distribution channels and commissions
- Rate structure assessment
- Team and process review
02
Setting targets
Clear, measurable KPIs agreed with the owners before a single euro is spent.
- Budget vs actual by KPI and period
- Target distribution mix
- Performance-based fee model
- Review schedule
03
Plan and implementation
A tailored strategy. We work alongside the operating team, we don’t replace it.
- Rate structure and repricing
- OTA / direct channel mix
- Front desk and sales training
- Maedo InSight integration
04
Continuous measurement
The team knows what to look at every morning, without depending on a consultant.
- InSight dashboard updated every 12 hours
- Weekly pickup monitoring
- Monthly report to management
- Quarterly strategy review
The most important work stays out of sight.
Maedo works with owners and managers on sensitive data: rates, revenue, commissions, margins. Discretion is what makes the relationship work. Published case studies are anonymised or explicitly approved by our clients.